social jewellery

In the initial 2020 lockdown, I set up Social Jewellery and designed, made and sold beaded and laser cut jewellery. Promoting products through my website, Instagram and TikTok, I raised brand awareness in order to build a following and drive sales. I shot, styled, and edited a number of promotional videos launching different collections across the seasons and selling out of the majority of pieces turning a profit within the first year.