Redemption rockstars

This was a personal project, creating a TikTok spotlight series concept for the Redemption Roasters brand (no brand affiliation). The campaign was to showcase the amazing people that make up the Redemption Roasters community. The content aimed to raise awareness of the Redemption mission by telling real stories from real people and in doing so, building consumer trust and brand loyalty. As Redemption Roasters was fairly new to TikTok, communicating the key brand USP by creating recognisable content in a series format aimed to help build a following and boost brand engagement.