COS INNOVATION CAMPAIGN

This two-element university project required creating a long-range plan for COS as well as coming up with an innovative marketing strategy for A/W23 (the suggestion of a re-launch of COS’s re-sell platform with the addition of a swap shop). This project involved assessing the viability of long-term goals and developing informed and measured long-term business goals and objectives. I worked with COS branding style, designing branded assets and a new logo and animation for the platform.