Kaliedo re-brand

Re-branding Kaliedo, a sustainable puffer jacket brand created in collaboration with students from fashion design, has been one of my favourite projects to date. Creating content, brand marks and a new logo as part of a branding project and then mocking up a brand collaboration with Reading and Leeds festival and Spotify, involving designing a new collection and also logo iteration all influenced by the terrain of the festival. Working independently, I had to create a strong and consistent brand identity and plan how to enhance this with further brand collaboration.